Defined as an epochal architectural symbol, the hyper-tower’s design supremacy is brought to life by the amalgamation of multiple design languages. The use of intricate strokes, mingled with the candescent pattern of the Mercedes-Benz three-pointed star create a form that lives and breathes the spirit of revolutionary architecture and craftsmanship.

Sensual Purity is the design philosophy of Mercedes-Benz, a philosophy that explores the dipolarity between intelligence and emotion. This design philosophy celebrates the creation of design and spaces with unmatched aesthetics that can be felt and lived before being visualized or perceived. The concept of Sensual Purity unifies rational intelligent design with emotional hues, delivering a pure and simplistic form of beauty that is simultaneously stunning and spectacular.